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Should Certified Nursing Assistants Set Up a LinkedIn Account?


If you have any doubts about setting up a LinkedIn account as part of your certified nursing assistant job search, you can erase them right now.

Nearly 95 percent of recruiters use LinkedIn to source and vet candidates. The go-to network for professional networking, LinkedIn is designed for maximum interaction. It invites you to reach out to and acknowledge your contacts – and vice versa – and then connect with even more of them. In short, it’s where people go to get jobs, or at least get closer to the desired position than they otherwise would.

Make LinkedIn Work for You

As you prepare to wow prospective employers and hiring managers, optimize the value of your LinkedIn account. Start by answering these questions:

Do I Really Want the Job?

On LinkedIn, you can peruse all your connections and find someone who works for a company where you’d like to land a job – or someone who knows someone there. In a nutshell, this is the power of LinkedIn. Take it a step further and ask for an introduction via InMail. Then, in your message, provide details on why you would be the perfect fit for the company. As an added plus, connecting with others shows that you’re collaborative and social-media savvy.

Have I Showcased My Personality and My Best Qualities?

The content of your LinkedIn profile, as well as whatever you post and share, all add up to your total sales pitch for yourself as the ideal CNA candidate. Use your Summary to showcase your personality, so recruiters can get to know you beyond your resume. Tell a compelling story about why you love what you do, and what your career aspirations look like. Let your passion shine through via articles, videos and blog posts, as well.

Have I Bragged a Little?

Don’t be shy about including achievements and promotions in your profile. In your Experience section, elaborate on these accomplishments. Include awards received, titles held and other details. Be sure to use numbers and quantitative facts, painting a clear picture of your unique value.

Do I Have Strong Recommendations?

Shoot for four or five relevant recommendations, including one from a former boss. If your toughest internal customer can speak highly of your professional performance, it makes for a very powerful statement.

For assistance with your LinkedIn account, as well as your resume and full toolbox for your CNA job search, turn to the pros at MedicalPros Recruiting + Staffing. A leader among Spokane medical staffing agencies, we specialize in matching top healthcare pros with leading employers. Read our related posts or contact us today to learn more.

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